Consent, Art. 6 para. 1 lit. a GDPR
If we ask you to allow us to place certain cookies on your end device before you visit our website and you consent to this, the legal basis is to be seen in the consent you have given. As part of your consent, we will inform you which cookies we set in detail. If you do not give this consent, only the so-called technically necessary cookies that are required for the proper operation of our website and its display in your browser will be set. If you have consented to the setting of cookies, you have the option to withdraw your consent at any time.

Kinsta Inc.

Website: https://kinsta.com
Location: 8605 Santa Monica Blvd #92581 West Hollywood, CA 90069 United States of America
Privacy Policy: https://kinsta.com/de/legal/datenschutzpolitik/

Content Delivery Network

We use a content delivery network (CDN) to deliver our web pages. A CDN is a network of regionally distributed servers connected via the Internet. Scaling storage and delivery capacities are made available via the CDN. This optimizes the loading times of our Internet pages and ensures optimum data throughput even at high load peaks. User requests on our websites are routed via CDN servers. Statistics are compiled from these data streams. On the one hand, this serves to detect potential threats to our website from malware at an early stage and, on the other hand, to continuously improve our offering and make our website more user-friendly for you as a user.

We would like to point out that, depending on the country of domicile of the service provider named below, the data collected via the service may be transferred and processed outside the European Union. In this case, there is a risk that the level of data protection prescribed by the GDPR will not be complied with and that the enforcement of your rights will be difficult or impossible.

Data concerned:

• Content data (e.g. posts, photos, videos)
• Usage data (e.g. access times, websites clicked on)
• Communication data (e.g. information about the device used, IP address)

Processing purpose: Technical optimization of the website, analysis of errors and user behavior

Legal basis: Legitimate interest, Art. 6 para. 1 lit. f GDPR

CDN service providers used:

Contact us

If you contact us via e-mail, social media, telephone, fax, post, our contact form or in any other way and provide us with personal data such as your name, telephone number or e-mail address or provide further information about yourself or your request, we will process this data to answer your inquiry within the framework of the pre-contractual or contractual relationship existing between us.

Data concerned:

• Inventory data (e.g. names, addresses)
• Contact data (e.g. e-mail address, telephone number, postal address)
• Content data (texts, photos, videos)
• Contract data (e.g. subject matter of the contract, duration of the contract)

Affected persons: Interested parties, customers, business and contractual partners

Purpose of processing: Communication and answering contact requests, office and organizational procedures

Legal basis: Fulfillment of contract and pre-contractual inquiries, Art. 6 para. 1 lit. b GDPR, legitimate interest, Art. 6 para. 1 lit. f GDPR

WOO COMMERCE

Service provider: Automattic Inc, 60 29th Street #343, San Francisco, CA 94110, USA
Website: https://woocommerce.com/#
Privacy policy: https://automattic.com/privacy/

Online advertising

We use services to display internet advertising. The services we use collect certain user data via a cookie or pixel. This includes, in particular, the information from which website you came to our website (so-called referrer), which pages of our website you accessed, how long you visited our pages and what interactions you made there. In addition, data on the browser, computer system and type of device you are using is collected. In addition, demographic information, such as age or gender, can also be collected as pseudonymous values via such a service. If you have consented to the collection of your location data, this may also be processed, depending on the provider. In order to collect and store this data, the respective service places a cookie or a so-called counting pixel on the end device you are using, which also collects the IP address assigned to you. However, this is shortened using a so-called IP masking procedure so that the IP address can no longer be assigned to your visit to our website. In principle, no clear data such as names or e-mail addresses are stored when the respective service is used. This is only the case if you are a member of a social network that offers one of the services listed below and merges your profile with the aforementioned data.

The data is analyzed by the service we use in order to produce a report with statistical statements about the number of visitors generated by the advertising and the success of the advertising measure. Among other things, the reports show the total number of users who were redirected to our website via our advertisements. The reports also contain information on the users' end devices and browsers, the locations at which the users were located and the times at which the advertisement was clicked. However, the reports do not contain any information that could be used to personally identify you as a user of our website.

We would like to point out that, depending on the location of the service provider, the data collected via the service may be transferred and processed outside the European Union. In this case, there is a risk that the level of data protection prescribed by the GDPR will not be complied with and that the enforcement of your rights will be difficult or impossible.

Data concerned:

• Usage data (e.g. access times, websites clicked on)
• Communication data (e.g. information about the device used, IP address)

Affected persons: Users of our online services

Processing purpose: Reach measurement, campaign success monitoring, remarketing and interest-based and behavior-based marketing

Legal basis: If we have asked for your consent before using the respective service, this is the legal basis, Art. 6 para. 1 lit. a GDPR. In addition, we use the respective service on the basis of our legitimate interest in directing visitor flows to our website, analyzing these visitor flows in order to be able to continuously improve the functions, offers and user experience, Art. 6 para. 1 lit. f GDPR.

We use the following service providers for online advertising:

Google AdSense

Service provider: Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA
Registered office in Europe: Google Dublin, Google Ireland Ltd, Gordon House, Barrow Street, Dublin 4, Ireland
Website: https://www.google.com/intl/de_de/adsense/start/
Privacy policy: http://www.google.de/intl/de/policies/privacy

Web analysis and statistics

We use web analysis services to record and statistically evaluate the flow of visitors to our website. Among other things, such services collect data about the website from which you came to our website (so-called referrers), which pages of our website you accessed, how long you visited our pages and what interactions you made there. In addition, data on the browser, computer system and device type you use is collected. In addition, demographic information, such as age or gender, can also be collected as pseudonymous values via such a service. If you have consented to the collection of your location data, this may also be processed, depending on the provider.

In order to collect and store this data, the web analysis service we use generally places a cookie on the end device you are using, which also collects the IP address assigned to you. However, this is shortened using a so-called IP masking procedure so that the IP address can no longer be assigned to your visit to our website. No other clear data such as names or e-mail addresses are stored. Neither we nor the service we use know the identity of visitors to our website.

We would like to point out that, depending on the country of domicile of the service provider named below, the data collected via the service may be transferred and processed outside the European Union. In this case, there is a risk that the level of data protection prescribed by the GDPR will not be complied with and that the enforcement of your rights will be difficult or impossible.

Data concerned:

• Usage data (e.g. access times, websites clicked on)
• Communication data (e.g. information about the device used, IP address).

Affected persons: Users of our online services

Processing purpose: Reach measurement, campaign success monitoring, remarketing and interest-based and behavior-based marketing

Legal basis: If we have asked for your consent before using the respective service, this is the legal basis, Art. 6 para. 1 lit. a GDPR. In addition, we use the respective service on the basis of our legitimate interest in analyzing the flow of visitors to our website in order to continuously improve the functions, offers and user experience, Art. 6 para. 1 lit. f GDPR.

We use the following web analysis services:

Our online presence on social networks

We operate online presences within the social networks listed below. If you visit one of these sites, the data listed below will be collected and processed by the respective provider. As a rule, this data is collected for advertising and market research purposes and usage profiles are created. Data can be stored in the usage profiles regardless of the device you use. This is particularly the case if you are a member of the respective platform and are logged in to it. The usage profiles can be used by the providers to show you interest-based advertising. You have the right to object to the creation of user profiles. To exercise this right, you must contact the respective provider.

If you have an account with one of the providers listed below and are logged in there when you visit our website, the respective provider may collect data about your usage behavior on our website. To prevent your data from being linked in this way, you can log out of the provider's service before visiting our site.

You can find out for what purpose and to what extent data is collected by the provider in the respective data protection declarations of the providers provided below.

We would like to point out that, depending on the country of domicile of the provider named below, the data collected via its platform may be transferred and processed outside the European Union. In this case, there is a risk that the level of data protection prescribed by the GDPR will not be complied with and that the enforcement of your rights will be difficult or impossible.

Data concerned:

• Inventory and contact data (e.g. name, address, telephone number, e-mail address)
• Content data (e.g. posts, photos, videos)
• Usage data (e.g. access times, websites clicked on)
• Communication data (e.g. information about the device used, IP address).

Processing purpose: Communication and marketing, tracking and analysis of user behavior

Legal basis: Consent, Art. 6 para. 1 lit. a GDPR, legitimate interests Art. 6 para. 1 lit. f GDPR

Possibilities of objection: For the respective opt-out options, please refer to the information provided by the providers linked below.

We maintain online presences on the following social networks:

Messenger services

We communicate via messenger services. Messenger services are chat programs that can be used to send text messages as well as image or video files between users in real time via the Internet. Messenger services can also be used to send emoticons, electronic greeting cards and contacts. In order for messages to be transmitted, the participants must be connected to a computer program (called a client) via a network such as the Internet, either directly or via a server. As a rule, messages can also be sent when the other party is not online - the message is then temporarily stored by the service server and delivered to the recipient later when they are available again. Finally, these services can also be used for screen transmission and online games.

If the service uses end-to-end encryption for the content sent (texts, attachments), only the selected communication partners, but not third parties or the service provider itself, can view the message. In this respect, we recommend regularly installing updates for the service to ensure that the content is encrypted. However, the service provider has the option of accessing the metadata of the communication. This includes the time and (depending on the settings) location of the communication as well as the device you are using.

We would like to point out that, depending on the country of domicile of the provider named below, the data collected via its platform may be transferred and processed outside the European Union. In this case, there is a risk that the level of data protection prescribed by the GDPR will not be complied with and that the enforcement of your rights will be difficult or impossible.

Data concerned:

• Inventory and contact data (e.g. name, telephone number, e-mail address)
• Content data (e.g. posts, photos, videos)
• Usage data (e.g. access times, websites clicked on)
• Communication data (e.g. information about the device used, IP address).

Processing purpose: Communication and marketing

Legal basis: If we have asked you for your consent before using the respective service, this is the legal basis, Art. 6 para. 1 lit. a GDPR. In this respect, we clarify that we do not transmit your contact data to the service provider for the first time without your consent. If we communicate with you in the context of a contract initiation or in the context of an existing contractual relationship via one of the following services, the legal basis is the fulfillment or preparation of the contract, Art. 6 para. 1 lit. b GDPR. In addition, we rely on our legitimate interests in fast and efficient communication and meeting the needs of our communication partners in the communication of the following services, Art. 6 para. 1 lit. f GDPR.

Options to object: You can revoke the consent you have given us to use the following service at any time. You can also object to communication via the messenger service at any time.

We use the following messenger services:

Facebook Messenger

Service provider: Facebook Inc, 1 Hacker Way, Menlo Park, CA 94025, USA
Registered office in the EU: Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland
Website: https://www.facebook.com
Privacy policy: https://www.facebook.com/about/privacy

Chat services

We communicate via online chats and/or chatbots (hereinafter referred to as chat services). An online chat is the exchange of text messages via the internet in real time. Chat bots are computer programs that are generally used on websites to automatically answer user questions or send notifications to users.

If you use our chat services, we collect your access data. This includes, in particular, the IP address of the requesting device, the date and time of the request and your identification number. We also store the content of the communication conducted via the chat services. Finally, we log your registration and your declaration of consent. We use this data to be able to communicate with you via our chat services, to address you personally, to answer your queries and to transmit any requested content.

The service provider(s) named below has/have the option of accessing the metadata of the communication. This includes the time and (depending on the settings) location of the communication as well as the device you used and information about who communicated with whom. The service provider usually accesses the metadata to optimize the service or for security reasons. However, the service provider may also access the data in order to use it for marketing purposes. You can find out more about this in the service provider's privacy policy, which we have linked below.

We would like to point out that, depending on the country of domicile of the provider named below, the data collected via its platform may be transferred and processed outside the European Union. In this case, there is a risk that the level of data protection prescribed by the GDPR will not be complied with and that the enforcement of your rights will be difficult or impossible.

Data concerned:

• Inventory and contact data (e.g. name, telephone number, e-mail address)
• Content data (e.g. tweet entries)
• Usage data (e.g. access times, interest in content)
• Communication data (e.g. information about the device used, IP address).

Processing purpose: Communication and marketing

Legal basis: If we have asked you for your consent before using the respective chat service, this is the legal basis, Art. 6 para. 1 lit. a GDPR. In this respect, we clarify that we do not transmit your contact data to the service provider for the first time without your consent. If we communicate with you in the context of a contract initiation or in the context of an existing contractual relationship via one of the following services, the legal basis is the fulfillment or preparation of the contract, Art. 6 para. 1 lit. b GDPR. In addition, we rely on our legitimate interests in fast and efficient communication and meeting the needs of our communication partners in the communication of the following services, Art. 6 para. 1 lit. f GDPR.

Options to object: You can revoke the consent you have given us to use the following service at any time. You can also object to the processing of your data via the chat service we use at any time.

We use the following chatbots and chat functions:

LiveChat

Service provider: LiveChat, Inc, 101 Arch Street, 8th Floor, Boston MA 02110, USA
Registered office in the EU: LiveChat Software S.A., ul. Zwycięska 47, 53-033 Wroclaw, Poland
Website: https://www.livechat.com/de/
Privacy policy: https://www.livechat.com/legal/privacy-policy/

Content services

We use certain services to be able to display certain content or graphics (videos, images, music, fonts, maps) via our website. The services we use process the IP address assigned to you at the time of your visit to our website, as this is the only way to display the respective content in the browser you are using. In addition, the providers of these services may place further cookies on your end device, which are used to collect information about your usage behavior, your interests, the device and browser you are using and the time and duration of your session. The providers regularly use this data for analysis, statistical and marketing purposes. This information may also be combined with information from other sources. This applies in particular if you yourself have an account with the service provider and are logged in there at the time of the session.

We would like to point out that, depending on the country of domicile of the service provider named below, the data named in more detail below may be transferred to and processed on servers outside the European Union. In this case, there is a risk that the level of data protection prescribed by the GDPR will not be complied with and that the enforcement of your rights will be difficult or impossible.

Data concerned:

• Usage data (e.g. access times, websites clicked on)
• Communication data (e.g. information about the device used, IP address)

Data subjects: Users of our website

Purpose of processing: Displaying our website, offering content, ensuring the operation of our website

Legal basis: Consent via cookie consent banner, Art. 6 para. 1 lit. a GDPR, legitimate interests, Art. 6 para. 1 lit. f GDPR

We use the following content services: